Paul Kirch, PRC – Host of BOSS Academy Radio
Paul Kirch is the host of BOSS Academy Radio, a show catering to business owners and entrepreneurs, where he shares his experiences and expertise, while bringing in guests who provide high-value messaging to give support to the listeners. BOSS stands for business ownership success strategies, which is the focus of every episode. Kirch hosted a live radio show out of KVCE Radio in Dallas, TX before embarking on his podcasting journey, which has helped him expand his network and provide real marketing support to his brand. He has interviewed the likes of John Sculley, former CEO of Apple Computers and PepsiCo, John Warrillow, author of Built to Sell and The Automatic Customer, David Newman, author of Do IT! Marketing and many other thought leaders and innovators.
Kirch is also known as an accomplished sales and sales management professional, though his background is so much broader. He is currently the President/CEO of Actus Sales Intelligence, a sales intelligence agency, known for helping its clients “sell smarter.” Actus ultimately strives to help its clients focus on driving growth and creating sustainable futures through more strategic sales efforts. Actus helps its clients identify areas of improvement and then provides tools and training to help them take the next step toward achieving their goals. He founded Actus in 2009 as means of giving back to help others achieve business success. Paul has proven to be a big picture thinker throughout his career, which makes him suited to lead his company and play an active role in the success of their clients.
He has developed and leveraged a training program, for sales professionals and leadership teams, called A-B-E’s of Selling, which represents the idea that to success in business development, you must always be engaging your customers and prospects. This core foundation of this program is related to connecting with your buyers in a way which leads to deeper relationships, greater trust and an environment of sharing. In addition, he has worked with owners, managers and research professionals, who are facing a “seller-doer” obligation. His training has helped break down the barriers related to pipeline management VS client management. Instead, he’s help unify the roles through strategies related to better relationship building and follow-up techniques.
He is currently in the process of writing his first business book, titled Ninja Follow Up, where he helps readers explore better ways to follow up with leads, prospects and lapsed customers. In a world with message overwhelm, it’s more important than ever to stand out in your communication practices. Ninja Follow Up explores both new and proven approaches to following up, which will help you earn trust, pique interest and drive engagement in a way that most sales efforts simply can’t do.
Kirch is a regular contributor to the business learning application called Audvisor. Featured among experts, such as Seth Godin and Guy Kawasaki, he provides insights on sales, business management and entrepreneurship.
Paul’s career began in 1988 when he started writing professional advertising copy, while pursuing a degree in Journalism. In 1990, he joined the world famous Gallup Organization, where he spent the next 10 years. During this time, he served in various operations roles, such as programmer, project manager, and technical consult team lead. He was awarded with various prestigious awards during his time, such as Innovator of the Year, Rising Star, to name a few. He was responsible for managing some of Gallup’s most high-profile accounts, including AT&T, TCI Cable, Blue Cross/Blue Shield, and many more. He eventually left to pursue a career in sales and sales leadership. He was always a top performer, receiving President’s Club Status multiple times throughout his sales tenure. In fact, during his time at Harris Interactive, he was the first person to receive President’s Club recognition in his rookie year. In addition, he has achieved PRC certification (Professional Research Certification) for the sales mastery category. Throughout his career, he has built a reputation as a leader, strong communicator, a big picture thinking, trusted partner, consultant and friend to many. Those skills, along with his many other positive character traits, have prepared him to lead Actus Sales Intelligence.
During his career, he has learned many powerful lessons, such as the power of giving back. Through volunteerism, Kirch has developed a strong personal brand, has been seen as a trusted advisor and leader. He has served as a leader for various business organizations including the American Marketing Association (AMA), Puget Sound Research Forum (PSRF), Travel and Tourism Research Association (TTRA) and Marketing Research Association (MRA). He is a Past-President of the PSRF and he has served on the Past-Presidents Advisory Council for the NorthWest MRA and served as the social media advisor for the New York Marketing Research Association. Recently he was elected to the board of directors for a non-profit charitable organization, called The Fearless Education Foundation. Kirch is a featured, monthly, contributor to Quirks Media’s publications. In addition, he is an active volunteer with other National and local business networking groups and also spends time helping mentor college students and entrepreneurs.